STORKLEADS

Blog

Straight talk on lead generation for contractors. No fluff, no sales pitch. Just what works, what doesn’t, and why.

pricing10 min read

Cost Per Lead Companies: Who They Are, What They Charge

The major cost per lead companies for contractors in 2026. Pricing models, lead quality, exclusive vs shared leads, and what to watch out for before signing up.

pricing10 min read

Cost Per Lead for Home Services in 2026

Cost per lead for home services across every major trade. Roofing, HVAC, plumbing, electrical, remodeling, solar, landscaping, real CPL ranges, what drives them, what to pay.

pricing9 min read

Cost Per Lead Programs: A Contractor's Guide to Every Model

The five cost per lead program types for contractors. Shared, exclusive, pay-per-call, retainer-plus-leads, and revenue-share. Pros, cons, pricing, and what to pick.

pricing9 min read

Cost Per Lead Roofing: What Roofers Pay & What to Target

Cost per lead for roofing contractors in 2026. Residential vs commercial, storm vs non-storm, shared vs exclusive. Real ranges, close rates, and target CPL by business model.

pricing9 min read

Cost Per Lead Solar: What Solar Installers Actually Pay

Cost per lead for solar installers in 2026. Residential vs commercial, shared vs exclusive, plus the math on what a solar lead should actually cost given close rates and project value.

Guide14 min read

Pay Per Lead: The Complete Guide for Contractors in 2026

Everything contractors need to know about pay per lead in 2026. How it works, what to pay, how it compares to alternatives, and how to judge providers. The definitive guide.

pricing9 min read

Cost Per Lead Price: What Contractors Actually Pay in 2026

Cost per lead price by industry, channel, and lead type. Real CPL ranges for roofing, HVAC, solar, plumbing, plus the math on what you should actually pay.

Comparison10 min read

Exclusive vs Shared Leads for Contractors

Shared leads cost less upfront but waste more money. Here is the real math on exclusive vs shared contractor leads.

Comparison7 min read

Pay Per Lead vs Retainer for Contractors

Pay per lead or monthly retainer? We break down both models so you can pick the right one for your contracting business.

Guide6 min read

How Pay Per Lead Works for Contractors

A straightforward explanation of the pay-per-lead model for contractors. What you pay, what you get, and what to watch out for.

Guide8 min read

The Real Cost of Shared Leads

Shared leads look cheap until you do the math. Here is what shared lead platforms actually cost contractors per closed job.

Guide9 min read

How to Choose a Lead Gen Service

Not all lead gen is the same. Here is what to evaluate before signing up with any lead provider for your contracting business.

Industry12 min read

Roofing Lead Generation Guide (2026)

Everything roofing contractors need to know about lead generation in 2026. What works, what does not, and where to spend your budget.

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